In today’s business environment, with the speed at which everything can change, quick response is critical. How can supply chain management give you the advantage when navigating these highly unpredictable business cycles? Define which processes need to be improved, align those improvements to strategic goals, and excel at execution. Supply-Chain World Europe 2010 will showcase practical, proven approaches to managing the supply chain so that it meets operational imperatives, whether they are improving flexibility, cost reduction, entering new markets, improving customer satisfaction, or developing environmentally sustainable (and financially rewarding) processes.