Palletline is updating its corporate image with the launch of a new vehicle livery, designed to reflect the changing focus of the business.
The livery, which features the new strapline ‘The People Driving Palletised Distribution’, will gradually replace the company’s existing cloud design which has been in use for more than a decade.
Kevin Buchanan, managing director of Palletline, said: “Our business has changed significantly over the past ten years and is no longer accurately represented by our original ‘Overnight Success Story’ strapline.
“With an increasing amount of freight now managed through daytime operations, we wanted to reflect our expanding business via Palletline vehicles on the road – undoubtedly our most visible shop window in terms of familiarisation with the Palletline name.”
In July the company announced it was to invest £20 million in a new central hub at its 15-acre Solihull site, ahead of plans to triple pallet throughput by 2020.