Clipper Logistics has unveiled its new livery in a bid to unite the business under one identity.
Clipper’s 600 vehicles will shortly be in a mix of customer specific and Clipper liveries. The design features Clippers sail image with its “Logistics Evolved” slogan and hybrid animals. All use the company’s green and white brand colours.
The “Logistics Evolved” message came about 18-months again after Clipper carried out client, internal and supplier/partner research, a business planning review, competitor profiling and a market dynamics review.