Ocado cut the number of delivery slots during the bad weather in December to enable it to focus on the maintenance of customer service.
The specialist in grocery home deliveries said sales in the four weeks to 26 December were up 26.7 per cent, and in the three “weather comparable” weeks orders were up 30 per cent.
“Customer demand was substantially higher during this period, but we reduced the number of delivery slots available to focus on the maintenance of high customer service in the bad weather.”
Chief executive Tim Steiner said: “Our plan for dealing with extreme weather conditions enabled us to make over 98 per cent of deliveries in the affected period.”
In the financial year to 28th November, the company reported sales up 29 per cent to £551.1m which it said reflected growth in both the number of customers and the spend per customer.
“The growth rate in Q4 reflected the expected impact of the full year anniversary of the re-introduction of Sunday deliveries.”