Pershore-based White Logistics has revealed a radical rebrand – swapping its previous green vehicle livery for black and white.
Commercial director Will Stracey said: “There are so many vehicles on the roads that we decided to do something memorable and striking. As our vehicles are our biggest advertisement of our company and are seen throughout the UK, the radical black and white designs are definitely memorable and striking.
White decided on the rebrand after it was chosen by the Design Council to be part of the Designing Demand project, which sees teams of designers analysing a business before developing ways to improve it, including everything from branding to procedural issues.
The company, which is part of the Palletforce network, has also invested in seven new vehicles and five new trailers taking its fleet to 52 vehicles and 40 trailers.