Sunday 23rd Oct 2016 - Logistics Manager

Kellogg selects Terra Technology

Cereal producer Kellogg has selected Terra Technology’s Demand Sensing system to speed its responses to shifts in product demand and better serve customers and consumers.

Richard Dregne, vice president, sales and operations planning, Kellogg North America, said:  “Demand Sensing provides a much improved real-time picture of customer demand that enables Kellogg to proactively shift our product mix to better ensure our products are always on store shelves when consumers are ready to make a purchase. Improving forecast accuracy helps Kellogg contain costs while meeting consumer demand.”