Dairy producer Glanbia Consumer Foods has appointed Culina to manage the distribution of chilled products into the UK market.
Glanbia is based in Ireland but historically, the company’s consumer goods division has had a low profile in the UK. It has reached an agreement with WeightWatchers, which did not have a butter product in the UK, to supply two new low fat products into the UK’s butter and spreads category.
It chose Culina after assessing the market. It had previously worked with smaller service providers for its existing UK contracts but these could not meet its requirements for larger capacity to support major brands.
UK country manager William Wake said: “To be successful we needed a supply chain partner that offered a full range of services and scalability to grow with us.”
The WeightWatchers products are manufactured in Belgium before being transported to Culina’s Stafford distribution centre. Orders are then delivered to distribution centres across the UK using the Culina network of 13 strategically located distribution centres.
Glanbia plans to grow its UK business significantly over the next three years by adding more branded products to its portfolio and extending partnerships with UK retailers.