Asda will give all surplus food stock sent by its suppliers to the charity FareShare – an estimated 3.6 million meals a year.
The stock is usually sent back to the manufacturer where it tends to go to waste, due to it becoming out of date during transport time.
FareShare will redistribute it to its 910 local charities around the UK, which feed hungry families and provide vital services to local communities.
This new supply chain model will increase the quantity of chilled food sent to the charity’s nationwide depots by 1,500 tonnes this year, which is a 41 per cent increase in the total amount of food currently redistributed by FareShare.
Set to save the charity £4.5 million, which will enable it to invest money in other essential services, Asda says the new model will also deliver environmental and economic benefits, by reducing food waste.
All of the supermarket’s suppliers will automatically join the scheme.