Saturday 22nd Oct 2016 - Logistics Manager

Summer weather heats up distribution demand

The UK’s recent heatwave has resulted in an increase in the number of refreshing products being distributed nationwide, according to DHL Supply Chain.

The company said the distribution of bottled water has increased by 45 per cent and that of soft drinks by 35 per cent, while ice creams and lollies have seen an increase in demand of 100 per cent, with more than 60 million currently stocked in retailers’ fridges across the UK.

DHL also said the volume of suncream distributed has increased by 96 per cent, and the demand for bicycles has grown by ten per cent.

Managing director for retail at the company, John Boulter, said: “The supply chain offers a fascinating insight to consumer demand.

“With any weather scenario, planning ahead is crucial; DHL’s data enabled it to prepare for the impact of the heatwave on buying habits, so our customers stay one step ahead.”