Sunday 25th Sep 2016 - Logistics Manager

Yodel challenges validity of MoneySavingExpert poll

Yodel has challenged the validity of a poll run by MoneySavingExpert.com, the web site founded by Martin Lewis, which suggested it had performed poorly.

The poll asked consumers to rate a number of leading parcel carriers, and included results from 8,997 people. 

DPD came top in the MoneySavingExpert poll and was rated as good by 69 per cent of the 4,493 voters who said had used the service. 19 per cent said the service was “OK” while 12 per cent said it was bad.

Out of 5,617 voters, Yodel was rated good by 22 per cent, OK by 20 per cent, and bad by 58 per cent.

In a statement, Yodel argued that the poll was unverified and open to influence by parties with a vested interest in affecting the outcome of the survey.

In addition, it said: “The results are inconsistent with the independent and verified feedback that customers are giving us on TrustPilot, which places Yodel ahead of all its main competitors.”

It pointed out that as at 10 January 2014 Trust Pilot scored Yodel at 4.5, ahead of a major competitor average of 2.8.

Yodel also highlighted the fact that CollectPlus, the click and collect network for which Yodel provides the collections and deliveries, came second from top in MoneySavingExpert.com poll. “This disparity highlights our concern,” said the Yodel statement. “We have raised this with MoneySavingExpert but have not yet received a response.”

The MoneySavingExpert poll showed Royal Mail Parcels scoring highly with 58 per cent of 6,051 voters rating its service good. It was also ahead of sister business Parcelforce which was given a good rating by 54 per cent. UPS received similar high ratings. All these companies, plus DHL, got “good” or “OK” ratings from almost 90 per cent of users.

DPD’s sister company Interlink got “good” or “OK” ratings from 84 per cent of users.