Former professional boxer Ricky Hatton’s company Hatton Boxing has chosen 3P Logistics to distribute its new ‘pride in battle’ equipment range. The UK based logistics business will fulfill consumer orders placed on the company’s website.
“Hatton Boxing is a really exciting brand to be associated with,” said Mark Pawsey, commercial manager, 3P Logistics. “If it’s half as successful has Ricky was in the ring then it will be a hugely successful venture.
“Launching a brand encompasses many ingredients of which supply chain is just one of many critical components.
“It is therefore essential that businesses focus more so on their areas of specialism and what is deemed to be the core business.
“Time spent handling logistics is ultimately time lost in developing the brand and routes to market.”