Sunday 23rd Oct 2016 - Logistics Manager

Service excellence is the aim for Yale

Bill Pfleger, managing director of Yale Europe Materials Handling, says that as the need to keep downtime to a minimum has emerged as a key driver in the forklift fleet selection process, Europe’s leading truck manufacturers have sought to differentiate their product offering by the quality of the after-sales care they provide.

And, as it becomes harder to distinguish between the technical performance of the products offered by the major manufacturers, service excellence is increasingly seen as a crucial selling point in most, if not all, of the major global sales territories.

Yale’s philosophy in the US and Europe has always been to work with independent distributors, he says. “We believe that by working in partnership with entrepreneur-driven organisations that are committed to providing the highest levels of service to our mutual customers, Yale can offer the very highest standards in sales and after-market support.

“Furthermore, by choosing to outsource our service and maintenance operations to independent distributors we leave ourselves free to focus on our core competencies of designing, manufacturing and distributing our range of materials handling products.”

Yale has recently invested significantly in the development of its new range of IC engine-powered counterbalanced trucks – the Veracitor VX series. Available with a choice of either diesel or LPG engines, Yale’s Veracitor GDP/GLP 40 – 55VX series of counterbalanced forklifts is available in three configurations for standard, medium and heavy duty applications. The Veracitor VX Base truck features Yale’s Techtronix 100 transmission system which offers one forward and reverse speed; the Veracitor VX Value truck uses the Techtronix 100X transmission system.