Thursday 29th Sep 2016 - Logistics Manager

New brand identity for DPD

GeoPost has launched a new brand identity, DPDgroup, for its international parcel delivery network and will roll out the new look in 22 European countries over the next two to three years.

DPD group logoAll GeoPost subsidiaries will adopt a common visual identity and unite under the banner of DPDgroup.

Interlink Express will retains its current brand and will gradually adopt the visual identity of DPDgroup as a signature underneath its logo.

GeoPost UK CEO Dwain McDonald said: “Our new shared visual identity sends a clear message to the market that we are one seamless group across Europe, with a drive to give customers the most convenient, simple and flexible parcel delivery service.”

The group saw parcel volumes rise by 10.7 per cent last year, while turnover rose by 13.3 per cent to €4.9 billion. GeoPost says it is now the Number 1 operator in France, Spain, Ireland, Lithuania, and No 2 in Germany and Portugal.

In the UK it saw revenue growth of 20 per cent in 2014. DPDgroup is expanding its parcel shops network, known as Pickup, across Europe. It will launch a 2,500-strong UK network of parcel pickup shops in June and will complement an existing network of more than 22,000 shops across Europe in 2015, growing to 26,000 in 2016.