Procter & Gamble (P&G) has selected Exel to operate the co-packing and product customisation site in its new Canadian distribution centre in Brantford, Ontario. The centre’s customisation area is expected to begin operations in October 2005, and will handle assembly of in-store displays and promotional packaging.
“Our new Brantford distribution centre has a sizable space dedicated to co-packing and product customisation,” says Tim Penner, P&G Canada president. “We received strong proposals from several vendors for the operations of this area and are pleased to announce Exel as our selection. We believe that this partnership will increase our long-term operational advantage to offer customised products for the Canadian marketplace.”
The key factors in evaluating all proposals and the eventual selection of Exel were cost competitiveness and operational capability. Under this contract, Exel will be responsible for a significant portion of P&G’s customisation and contract packaging business.
“We are thrilled to be selected to operate the co-packing and product customisation site at P&G’s new Canadian distribution centre,” said Mark Richards, Exel’s senior vice president of Operations in the US. “Our team is looking forward to extending our synergy between managing the distribution centre and operating the product customisation site.”