Tuesday 19th Feb 2019 - Logistics Manager Magazine

Paul plans rapid growth

French bakery Paul is all set to expand within the UK. Four London outlets currently exist at; the Tower of London, London Bridge, Euston and Hampstead Heath and Paul plans further outlets at Victoria station, Charing Cross, Waterloo and at Heathrow Airport to capitalise on the number of tourists visiting London each year.

The planned expansion within the UK will encompass 50 outlets within the next three years, increasing staff numbers from to about 600. A spokesperson from Paul says Ryder is providing the vehicles for its distribution on contract hire. “We plan to expand through central London through the next 24 months with possible expansion to other cities around the UK such as; Birmingham, Manchester or Leeds.” Most of Paul’s products, apart from drinks and vegetables, come from its factories in Lille to keep a real French-style of produce.

Paul delivers three times a day to each outlet, and to help it has bought a new Mercedes-Benz 311 CDI with GRP body and Ratcliff tail-lift. Temperature-controlled logistics firm Olivo has supplied Paul with multiple shelf eutectic containers to help handle the deliveries .

Paul brand manager,Jeremy O’Dar, was impressed that the company was able to have temperature-controlled transport without the complications and cost of a vehicle refrigeration unit.

Paul is operated a joint venture between Hold and Co and the Elior Group, who also own the Digby Trout Restaurants.