Palletline member Foulger Transport, in partnership with Norfolk County Council, set up a freight consolidation centre to cut the number of heavy goods vehicles entering Norwich city centre. The plan was to have fewer freight vehicle movements around the city, easing congestion and causing less damage to the roads. It would also improve air quality and reduce noise pollution.
The centre, which began operating in August, reduced the number of freight vehicle movements by consolidating loads at the designated site, then making deliveries using a low emission engine.
The centre at Snetterton is one of 17 transport measures introduced for the benefit of the Norwich area as part of the Civitas initiative for cleaner and better transport in cities which is co-financed by the European Union.