Crocs goes to Manhattan
Crocs, the designer, manufacturer and retailer of the Crocs footwear brand has selected Manhattan solutions as part of its supply chain optimisation strategy.
Crocs will begin implementing Manhattan’s Distribution Management solutions in two major distribution centres in Rotterdam, Netherlands and Leon, Mexico.
Crocs markets its products through a wide range of distribution channels, including traditional footwear retailers and specialty channels, as well as selling directly to consumers through its web site and company-operated kiosks. Over the past three years, the company has grown into a global player in the footwear market.
“In operating across multiple geographies and distribution channels, it is important for us to build a standard global platform with a solution that offers built-in flexibility,” said Alex Poole, director of global supply chain development for Crocs, Inc. “Manhattan’s solutions will play an important role as we build out our worldwide infrastructure.”