Tuesday 16th Oct 2018 - Logistics Manager Magazine

Fortnum & Mason breaks with 300 year tradition

London Fortnum & Mason has outsourced its logistics for the first time in its 300 year history. It has awarded a three year contract to iForce to provide store replenishment and an efulfilment service.
Under the deal iForce company will provide efulfilment for products ordered on the store’s online retail web site, which has been redeveloped to celebrate the 300th anniversary.
The outbound efulfilment service will be based at iForce’s south west London site, where it will process, pick and pack customer orders for Fortnum & Mason’s luxury grocery products such as conserves, chocolates and biscuits. It will provide fulfilment for gifts, including teas, wine and champagne.
iForce’s daily replenishment service for the Piccadilly store, which has recently undergone a £24m refurbishment, also operates from the London site and will share a similar stock profile to the online sales of sweet grocery, tea, seasonal lines, and Fortnum & Mason hampers.
A dedicated vehicle will deliver shelf ready products in tote boxes to Piccadilly in the evening for the store’s night shift to unpack and replenish the shelves.
Ian Weston, supply chain director at Fortnum & Mason, said: “Previously Fortnum & Mason used the basement of the store for warehousing stock and packing orders and this is the first time in 300 years that we’ve outsourced our store merchandise logistics. We wanted to ensure we would maintain the high service levels our demanding customers expect. iForce were able to demonstrate an ability to scale their operations to meet our needs and its location was very attractive in terms of getting stock to Piccadilly.”