Impact Handling has taken over Apollo Plant, the Nissan Forklift dealer for the East Midlands and East Anglia.
Impact managing director Terry Kendrew is taking on the additional role of managing director of Apollo, with current directors Bob Haunch, Ian Merry and Melvyn Neale remaining for a period to ensure a smooth transition.
“The acquisition is the ideal situation for Impact as a group,” said Kendrew. “Both Impact and Apollo have a very similar business model, with regional sales and localised service. As a group, the move gives Impact far greater scale, and we are delighted to have achieved the major benefit of the Nissan Forklift franchise”.
Apollo’s centres in Boston, Market Harborough and Norwich will remain, while the Nottingham branch will be integrated into Impact’s headquarters at Long Eaton to become a Nissan Forklift dealership. Apollo’s management and structure will also remain as will the Apollo name.