Monday 27th Jan 2020 - Logistics Manager Magazine

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Editor’s Blog: Changing customer perceptions… can Yodel pull it off?

Changing someone’s perception of you is exceedingly difficult. I’m old enough to remember that people went crazy for Sunny Delight because it was packed with vitamin C. After some awkward headlines customer perceptions moved 180 degrees. Now you struggle to see it on the shelves.

Welcome to 2020 – is change inevitable?

Happy New Year to all Logistics Manager readers. Here’s to a prosperous and successful 2020. So, what does this year have in store for all logistics professionals? Here are my predictions.