Online sales of non-food products were up 9.9 per cent in May compared to a year earlier, according to the latest Online Retail Sales Monitor from the British Retail Consortium and KPMG.
Online sales represented 17.4 per cent of total non-food sales, against 16.2 per cent in May 2014.
The growth in May was lower than the 12-month average of 11.9 per cent. Helen Dickinson, BRC director general, said: “However, it must be kept in mind that May 2014 had one of the strongest online growths of 2014 thanks to record fashion sales, so it is a tough comparison.
“Over the last 12 months online has contributed more to non-food sales growth than bricks and mortar stores, rewarding the substantial investment retailers have piled into new channels in recent years.”