Pallet pool operator LPR has changed its company back to La Palette Rouge, the name it was launched with in France in 1992.
The company adopted the name Logistics Packaging Return to describe its operations in 1997, as it was believed at the time that an English name would better facilitate the company’s European expansion.
Jane Gorick, managing director of LPR UK, said: “La Palette Rouge is well-known and understood, because as soon as we mention the red pallet, people know who we are.”
