UPS rebrands with Olympic logo

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UPS has rebranded its UK operations with the logo of the London 2012 Olympics. It is the official logistics and express delivery supporter of the games.

It has taken three months to complete the rebranding which covered more than 3,000 vehicles along with 2,800 uniforms.

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UPS is responsible for virtually all the distribution and logistics services for the London 2012 Olympic and Paralympic Games covering venue logistics services, warehousing services and a distribution network that will collect and deliver a range of goods from documents to heavy freight.

UPS will also be responsible for all customs clearance, freight forwarding and courier services before, during and after the London 2012 Olympic and Paralympic Games.

Alan Williams, Director, London 2012 Sponsorship & Operations, UPS UK & Ireland, said: “This is one of the most extensive rebranding exercises we have ever undertaken in the UK. The scale and scope of this effort is a direct reflection of the pride felt by every UPS employee across the country. With our drivers and vehicles travelling across the length and breadth of the UK, we are now one of the most visible supporters of the London 2012 Olympic and Paralympic Games.”

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