Home delivery services benefited from a 20 per cent rise in online sales in February. UK consumers spent £4.9 billion online last month, the equivalent of £79 per person, according to the latest IMRG Capgemini e-Retail Sales Index.
Chris Webster, head of retail consulting and technology at Capgemini, said: “This increase is on the back of a very solid second half to 2010 and while some of the growth can be attributed to a weak start last year, nearly £5 billion spent online is very significant and in stark contrast to the weak sales experienced by the traditional bricks and mortar retailers.”
Rising demand for fashion online continued in the month, with clothing, footwear and accessory sales up 34 per cent year-on-year and, despite competing against the new year sales period, up six per cent compared to January.
