Gefco is set to give several hundred vehicles a new design as part of its international growth strategy, starting in France, Spain, the UK, Russia and Germany.
The new branding has been enlisted to make the brand more visible and establish a more dynamic image.
Short and long trucks, vans, semi-trailers, vehicle carriers, wagons and containers will have a new shade of blue, with both the Gefco logo and a frieze featuring the signature “Logistics for manufacturers.”
Rented vehicles will still have white bodies but will include a blue strip with the logo and signature. The strip will be adhesive, for fast and easy use.