Voi Jeans has signed an airfreight contract with Hellmann Worldwide Logistics UK for all imports to coincide with the launch of the brand’s new range this month.
Hellmann began working with Voi for the past three years and shipped thousands of garments for the UK high street from Hong Kong, Turkey and China last year.
The majority of shipments under the new deal will fly out of Hong Kong. Hellmann will then ship the garments to its air and seafreight office in Manchester, ready to be distributed to Voi Jeans’ warehousing facilities.
Voi Jeans is owned by Rhodi and lists high street retailer Bank as one of its biggest customers, alongside Littlewoods, Footasylum, Scotts and ASOS.
Hellmann has predicted a similar level of activity for 2011 but with the addition of airfreight from India.
It will be moving shipments from the Far East and Turkey on direct flights where possible. Its space arrangements with Cathay Pacific, British Airways and Emirates will also be used.
Yahya Patel, Voi Jeans’ supply chain manager, said: “The Voi brand has grown over its 22 year history from solely jeanswear, to today designing and manufacturing a whole range of accessories and other clothing for men and women to sustain brand loyalty.
“We’re a family run business and have been working with Hellmann for the last three years. As an independent family run organisation itself, Hellmann understands our values. Shipments always arrive safely and on time which meant continuing to use its services for the new range launch was a natural decision.”
Matthew Marriott, commercial director at Hellmann UK, added: “Voi Jeans is a highly respected customer and one whom we have come to have a close relationship with.
“Watching its brand grow and being able to assist in supporting this, is a great achievement. 2011 figures should be similar, if not slightly higher than 2010’s, seeing thousands of garments shipped from Hong Kong, Turkey, China and India to the UK.”