Monday 5th December promises to be the UK’s busiest online shopping day of the year – sometimes called “ Cyber Monday”.
Amazon has predicted that the highest volume of customer orders expected to be placed at 9pm.
In recent years, the first Monday in December has been Amazon.co.uk’s busiest day with orders for over 2.3 million items being placed on Monday 6th December last year.
Century Logistics is urging e-tailers to make sure their distribution networks are able to cope with the expected huge surge in demand.
Managing director Stephen Basey-Fisher said: “Delays to online orders are particularly unacceptable at this time of year because failure to deliver on time means that someone could go without a Christmas present.
“Online retailers need to be prepared for this surge in demand by ensuring they have flexible warehouse capacity to enable them to hold necessary stock levels in the run up to this period and make sure they have access to the delivery capacity they need as it becomes particularly strained at this time of year.”