Warburtons picks DHL to boost transport performance

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Baker Warburtons has chosen DHL Supply Chain as its lead logistics provider tasked with cutting two million miles of transport a year.

Under the five year contract, DHL will operate a control tower to manage primary logistics. DHL will use its Pluto planning tool to increase supply chain visibility.

Adam Marson, supply chain director at Warburtons, said: “DHL’s proven experience in the cereal sector made it a natural choice as our logistics partner. Its transparent, measurable initiatives will have a pivotal role in supporting our ability to continue delivering the freshest products possible daily to our customers and consumers.”

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The control tower, based at Warburtons’ site in Bolton, will oversee the primary transport of up to two million loaves, rolls, and other bakery products daily between Warburtons’ 12 bakeries and 13 depots across the UK.

As well as cutting the distance travelled, DHL will monitor fuel efficiency and carbon output across the fleet. Telematic devices will be used to measure driver and vehicle performance.Training will be targeted at improving driving techniques.

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