Shutl, the e-retail courier service that delivers orders within as little as 90 minutes, has updated its website to show live and unedited reviews of its service that have been posted on facebook and other social media.
The firm’s clients include Argos, Maplin, Oasis, Coast, Warehouse and Karen Millen.
Tom Allason, founder and chief executive, said: “I’m sure there will be days where we regret this, but it will make our service even better… Our goal is to disrupt the market by building a brand that puts shoppers first and is deserving of their loyalty.”