Toy maker Worlds Apart has awarded Wincanton a five year contract to distribute its product range.
Wincanton will be responsible for both the warehousing and UK transport operations, including storage of some 3,300 pallets, throughput of 18,000 pallets and case picking of around 119,000 a year.
Wincanton will handle about 20,000 orders annually delivering to 1,350 locations, including homes and retail depots.
Worlds Apart finance director Craig Lawton said the business’s overall strategy was to “align ourselves with the major players in the industry” and to deliver “an excellent design, manufacturing and supply chain solution”.
“As we strive forward with our ambitious growth plans and continue to launch new and exciting products onto the market, it is imperative that we have the necessary infrastructure to deliver on these plans.”
Wincanton’s Managing Director for Manufacturing, Chris Kingshott, described Worlds Apart, which was founded in 1980, as an “exciting and ambitious business” which shared Wincanton’s values of “innovation, control and confidence in its own abilities”.
“This is a great example of a successful business recognising that to grow further it must concentrate on what it does best and leave the rest, in this case its logistics operations, to trusted and proven outsourced experts,” said Mr Kingshott.
“We look forward to working closely and developing our relationship with the business as it continues to grow over the coming years,” he added.