SCALA’s Fresh Connection 2013 will see an additional event added to its first three rounds.
The new event will see Fresh Connection participants asked to identify potential dangers and take action to resolve and mitigate these risks, aiming to provide them with a real learning to take back into their businesses.
Keith Newton is working with the company to ensure Fresh Connection meets the business and consumer challenges currently facing the industry.
“This is really significant and it further strengthens Fresh Connection. Management of risk in the supply chain, for the consumer, is one of the largest growing issues that companies should address,” said Newton.