Push versus pull under scrutiny at Summit

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Push versus pull supply chain models will come under scrutiny when Gary Curzon, global operations and services planning manager at Waters Corporation, speaks at the Supply Chain Standard 1-2-1 Summit next month.

Curzon will focus on how pharmaceutical technology company Waters is responding to customer demand patterns and examine the relative benefits of localised demand planning, as opposed to a more global/centralised model.

He will further examine the pros and cons of the push v pull approach within a multi-distribution centre environment.

Curzon is just one of leading supply chain specialists speaking at the summit.

Alan Duncan, director of product supply at Travis Perkins, will deliver the opening presentation, entitled “Surviving the Perfect Storm”.

He will discuss the three crucial elements of demand risk; reduced flexibility, volatile customer demand and increasingly savvy consumers, as well as talk about how changes in customer requirements are challenging the existing supply chain structure, and forcing retailers to provide innovative solutions.

The presentation will set the scene for the remainder of the morning session, which will further examine how companies across retail, manufacturing and the public sector are surviving the age of volatile demand and supply chain change.

Clarks’ group director of sales and operational planning, Dave Powell, will support Duncan during the day with a debate regarding demand volatility and demand driven operations in the retail sector.

Powell will be joined by Collectplus chief executive, Neil Ashworth, who will chair the panel, and will focus on the relationships between retailers and their logistics providers and suppliers, as well as how flexibility and response times can be improved.

Powell will also discuss how changes in consumer demand have affected Clark’s logistics operations and response plans.

This panel has been organised in response to a recent Supply Chain Standard survey, which revealed that changes in consumer demand and macroeconomic uncertainty were by far and away the most significant areas of perceived risk for logistics and supply chain practitioners over the coming 12-18 months.

The summit will take place at the Hyatt regency hotel in Birmingham on the 18th June.



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