Beating the big boys

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Managing change in a retail supply chain is a problem that many retail supply chain directors have to face at some point, but few will experience the challenge of combining two supply chains into one.

At this year’s Logistics Manager supply chain conference, Mark Aylwin, supply chain director of Musgrave Budgens Londis, told delegates how the group is responding to the move by the big supermarkets into the convenience sector. He outlined a massive change programme which will involve the combining of two supply chains into one.

At the core of the strategy is to improve the fresh produce offering at more than 2000 Londis stores within the UK. He said that the new supply chain model would allow the company to challenge the multiples breaking into the market and beat them on customer service. “It’s a real challenge, but it’s a great challenge for a logistician,” he said.

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