APC spends £3m to update brand

LinkedIn +

APC Overnight is investing £3 million to update its brand including £750,000 on a redesigned logo and livery for its vehicles, £250,000 on eight double-deck vehicles and £2 million on a data and signature capture device for its drivers.

Managing director Quentin Abel said: “Every once in a while we need to update our look so that it continues to reflect our growing role and purpose in a modern setting.

“A clear and consistent visual identity is an essential part of our strategy to gain support.”

Share this story: