Skills for Logistics, the Sector Skills Council for the freight logistics industry, has praised the way that The Sun newspaper is helping to promote logistics as a career for young people.
SfL says there is a demographic time bomb in the sector which is currently male dominated and is not doing enough to recruit new talent.
Aimed at addressing the stereotypes of the British trucker, the tabloid is promoting a new breed of truck driver and invited five young British drivers to take part in a photo shoot and interviewed them about the benefits of the job.
Ian Hetherington, chief executive of Skills for Logistics said: “The future of the logistics industry is still at risk due to its aging and unrepresentative workforce when it comes to gender and diversity.
“We are delighted that The Sun is helping to promote logistics and demonstrating the benefits of being a truck driver to its readers.”
The drivers pictured are Sue Chappelhow, Heidi Rushmer, James French, Gary Johnson and Mark Stafferton.