Delivery emissions driving brand loyalty

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Research by Yodel has found that consumers are increasingly looking for more sustainable retailers to support.

More than half, (53%) of 18-34s said they’d be more inclined to purchase if the delivery company focused on reducing its emissions. Younger shoppers are also the most likely (28%) to take the CO2 emissions of their online shopping into account when making a purchase, suggesting that consumers are becoming more conscious of their own habits and their impact on the environment. 

A third, (32%) of over 55s said that they would be influenced to choose a delivery company based on environmental sustainability.

The shift in attitudes towards the carbon impact of deliveries is changing too, with more than two-fifths, (42%) of online shoppers saying they would be prepared to wait longer for a parcel if it meant that it had a reduced carbon footprint, suggesting that speed is no longer the be-all and end-all of deliveries.

Mike Hancox, CEO at Yodel said: “It should come as no surprise to retailers that the environmental impact of deliveries is a big priority for their customers.

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