Descartes e-commerce WMS helps Fishing & Bait scale fulfilment by 250%

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UK-based sports and hobbies retailer Fishing Tackle & Bait has successfully transformed its international fulfilment capabilities with Descartes’ cloud-based e-commerce warehouse management solution (WMS). With Descartes, the multi-channel merchant scaled order processing capacity by 250% without adding labour. In addition, it was able to virtually eliminate miss-picked items and overselling of inventory, and reduced customer service queries by more than 70%.

“Our business was originally a classic brick-and-mortar retail store, but we soon realised we had to broaden our distribution strategy and participate in marketplaces like Amazon and eBay to ensure future growth not only in the UK but also in Ireland, Europe and North America,” said David Burleigh, Director of Fishing Tackle & Bait. “With Covid, we suddenly experienced an incredible spike in sales of over 250%. With only manual processes in place, we soon faced inaccurate stock levels and disappointed customers who were waiting for their deliveries. We were considering hiring additional staff when our e-commerce platform provider, IRP Commerce, recommended the Descartes e-commerce WMS to us. Now we’re extremely proud of our current logistics operations and our ability to better control over our customers’ delivery experiences.”

Part of Descartes’ e-commerce solution suite, the Descartes e-commerce WMS solution helps direct-to-consumer brands and e-commerce retailers rapidly scale in combination with providing an improved customer experience. The solution helps ensure that retailers can ship on time, ship the right items, reduce risks of overselling existing inventory, and have greater transparency into warehouse operations. The Descartes e-commerce WMS solution has integrations into major e-commerce platforms to accelerate implementation and time to value. Order information is automatically available to be executed via mobile driven multi-order pick-and-pack strategies and then fed into parcel shipment systems.

“We’re pleased that Fishing Tackle & Bait is able to deliver a highly satisfying online buying and delivery experience to their customers,” said Dirk Haschke, Vice President & General Manager, Ecommerce at Descartes. “Our scalable e-commerce WMS offers efficient and intelligent processes that eliminate key warehouse management problem areas for online retailers. Fishing Tackle & Bait’s e-commerce success demonstrates the importance of automated order fulfilment for growing multi-channel merchants that want to stay ahead of their competition and retain satisfied customers.”

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