Logistics Manager
  • Logistics
    • A-E
      • 3rd Party Logistics
      • Air Cargo
      • Coronavirus
      • Express & e-delivery
      • Editor’s Blog
    • F-M
      • Health & Safety
      • International logistics
      • Latest issue
      • Logistics & Supply Chain
    • O-Z
      • Ocean Freight
      • Policy and legislation
      • Professional development
      • Rail freight
      • Road transport
      • Sustainability
      • Temperature-controlled
  • Intralogistics
    • Automation
    • Commercial Vehicles
    • Equipment
    • Infrastructure & Services
    • IT & Software
    • Materials handling
    • Packaging
    • Picking and sortation
    • Robotics and innovation
    • Storage
  • Supply Chain
    • A-L
      • Automotive
      • Construction
      • Energy
      • Fashion
      • Food & drink
      • Forecasting
      • Healthcare and Pharma
      • Hi-tech
    • M-Z
      • Manufacturing
      • Military
      • Omni-channel
      • Public Sector
      • Retail
      • SME
      • Sourcing and procurement
      • Supply Chain Analysis
      • Supply Chain Awards
      • Supply Chain Strategy
      • Supply Chain Technology
      • Supply Chain Visibility
      • Technology
  • Property
    • A-M
      • Big Sheds
      • Design & Build
      • East Midlands and East Anglia
      • M25 East
      • M25 West
      • Mid-box
    • M-Z
      • North East & Yorkshire
      • North West
      • Scotland
      • South-West & Wales
      • Speculative Development
      • Urban Warehouses
      • West Midlands
  • Corporate Insight
  • Digital Magazines
    • June 2023
    • May 2023
    • April 2023
    • March 2023
    • February 2023
    • January 2023
  • Events
    • Sustainable Supply Chain Conference
    • ESG Industrial & Logistics Conference
    • Supply Chain Excellence Awards
    • CiTTi Awards
    • IntraLogisteX
    • Robotics & Automation
  • Webinars
LinkedIn Twitter
  • Subscribe
  • Free weekly e-newsletter
  • Free daily e-newsletter
  • Advertise
  • Contact Us
LinkedIn Twitter
Logistics Manager
SUBSCRIBE >
  • Logistics
      • 3rd Party Logistics
      • Air Cargo
      • Coronavirus
      • Express & e-delivery
      • Editor’s Blog
      • Health & Safety
      • International logistics
      • Latest issue
      • Logistics & Supply Chain
      • Ocean Freight
      • Policy and legislation
      • Professional development
      • Rail freight
      • Road transport
      • Sustainability
      • Temperature-controlled
  • Intralogistics
      • Automation
      • Commercial Vehicles
      • Equipment
      • Infrastructure & Services
      • IT & Software
      • Materials handling
      • Packaging
      • Picking and sortation
      • Robotics and innovation
      • Storage
  • Supply Chain
      • Automotive
      • Construction
      • Energy
      • Fashion
      • Food & drink
      • Forecasting
      • Healthcare and Pharma
      • Hi-tech
      • Manufacturing
      • Military
      • Omni-channel
      • Public Sector
      • Retail
      • SME
      • Sourcing and procurement
      • Supply Chain Analysis
      • Supply Chain Awards
      • Supply Chain Strategy
      • Supply Chain Technology
      • Supply Chain Visibility
      • Technology
  • Property
      • Big Sheds
      • Design & Build
      • East Midlands and East Anglia
      • M25 East
      • M25 West
      • Mid-box
      • North East & Yorkshire
      • North West
      • Scotland
      • South-West & Wales
      • Speculative Development
      • Urban Warehouses
      • West Midlands
  • Corporate Insight
  • Events
    • Events News
      • Conferences
      • Exhibitions
      • Top 50
    • Sustainable Supply Chain Conference
    • Industrial & Logistics Property Conference
    • Supply Chain Excellence Awards
    • CiTTi Awards
    • IntraLogisteX
    • Robotics & Automation
  • Digital Magazines
    1. September 2023
    2. August 2023
    3. July 2023
    4. June 2023
    5. May 2023
    6. April 2023
    Featured

    Logistics Manager Magazine September 2023

    4th September 2023By Michelle Mooney
    Recent
    4th September 2023

    Logistics Manager Magazine September 2023

    1st August 2023

    Logistics Manager Magazine August 2023

    3rd July 2023

    Logistics Manager Magazine July 2023

  • Webinars
LinkedIn Twitter
Logistics Manager
Technology

How data visualisation can help the logistics industry become more efficient 

Nick BradleyBy Nick Bradley27th April 20214 Mins Read
LinkedIn Twitter Email Facebook

LogisticsManager.com takes a look at why data visualisation is so effective in logistics.

Data visualisation is all psychological. Seeing data in the tangible form of a chart or graph is the fastest way to analyse data at a glance. Visual data is designed to tell a story. It sounds simplistic, but the most significant benefit of using data visualisation is the brain’s capability to process large and complex information in a much shorter period, with the convenience of viewing it on just about any device.

Pre-attentive and attentive processing

Pre-attentive processing is your brain’s ability to subconsciously collect information from your surroundings and filter what is important or what stands out. Data visualisation makes the job of pre-attentive processing easier on the brain, maximising its function. 

Attentive processing requires far more work on the brain’s behalf to focus and concentrate. For example, using a spreadsheet to present your data would require some serious, attentive processing!

It is no surprise that data visualisation is so effective in an industry like logistics, but let’s look further into how it can be used for data analytics.

How data visualisation improves KPI reporting and monitoring

Key Performance Indicators (KPIs) are the foundation of business intelligence and data analytics. They are the most reliable indicator of business success. If your KPIs are on the right path, your business will be too. In conjunction with the use of GPUs (Graphics Processing Units), companies can accurately identify KPIs and make better use of them.

Data visualisation enhances your ability to monitor performance for many reasons. First and foremost, it saves time, and time is money. Any tool that helps to make reporting easier is a great thing. It also provides the capability to report instantly. It is readily available to stakeholders on-the-go. It is also accessible from multiple device, turns your data analytics into useful information, and it bridges the gap between having information and knowing what to do with it!

Knowing what metrics to focus on is vital in the data visualisation process. The current movement of logistics companies using powerful GPUs is allowing for highly accurate and crucial metrics to be used:

  • Shipping and delivery Times;
  • Order accuracy;
  • Transportation and warehousing costs;
  • Warehouse capacity;
  • Number of shipments;
  • Inventory accuracy and turnover;
  • Inventory-to-sales ratio;
  • Percentage of damaged goods;
  • Driver safety and incident metrics.

GPUs allow companies to store and analyse larger volumes of data than ever before. Cloud-based GPUs are becoming commonplace in the logistics industry worldwide. 

Common uses for visualisation data in logistics

Basic route maps: In logistics, a particular route will need to be completed. The main challenge in logistics is often how to make that route as efficient as it can possibly be.

Tasks, such as pickup and delivery operations and waste collection, can be optimised by using visual data route maps. Route maps are designed to optimise logistical routes, so companies spend a shorter time driving and more time performing the required task. Time, fuel and money are saved using this valuable tool. 

Choropleth maps: A choropleth map provides statistical variables. These maps offer an easy solution to presenting how a measurement varies across a geographic area – for example, the percentage of goods sold per country, as shown above. When a particular country has a greater ratio of goods sold versus what is in stock, the colour is a darker blue. When a country has no sales, the colour is white. A country with a lower number of sales will be a light shade of blue.

In just a few seconds, anyone can view in which countries you are doing well and in which countries you might have to put a little extra effort in.

Optimise carriers’ profits and yours: Data trends can be hard to identify in plain numbers, so data visualisation is beneficial for complex but substantial ROI programs. Programs that often reveal optimisation opportunities include:

  • Advance notice of shipping and making facilities open 24/7, allowing carriers to enhance schedules;
  • Decreasing less-than-truckload (LTL) shipments and increasing backhauls in order to help carriers get the most out of their miles. This will reduce dunnage and maximise load space;
  • Off-peak shipping in the middle of the week, enabling carriers the opportunity to offer lower rates.

Shippers can use visualisation to indicate how optimised cargo space can save money on deliveries in the long term. They can also demonstrate that allowing carriers to optimise schedules this way can save travel time. They can then create data visualisations for internal use that present how carriers’ raise profit while increasing their own.

The logistics industry is transforming with the use of GPU and data visualisation techniques. This winning combination is changing the logistics landscape.

LogisticsManager.com would like to acknowledge the input of Brytlyt for the production of this article

 

Share. LinkedIn Twitter Facebook Email
Nick Bradley

Nick was appointed Editor of Logistics Manager in April 2021, roughly 22 years after cutting his teeth in journalism working within the Handling Division of DMG World Media opposite former LM editor Malory Davies. He subsequently spent 15 years as Editor and Editor-in-Chief of numerous B2B titles covering industrial vehicle design and engineering, intelligent transportation systems and even launched technology publications focusing on ADAS, autonomous vehicles and winter resort operations. After a five-year spell running a Top 100 Amazon third-party seller company, he has found his way back to his first love, publishing, via an events company specialised in sustainability-themed conferences where he tried to rid the world of plastic pollution and electronic waste.

Related Stories

H&M introduces fee for returns

22nd September 2023

DHL invests millions in biomethane for Irish transport network

21st September 2023

Meet the finalists for the Property Partner of the Year Award

21st September 2023
Latest News Stories
22nd September 2023

Leftfield acquires two new warehouses in Bradford

22nd September 2023

H&M introduces fee for returns

21st September 2023

DHL invests millions in biomethane for Irish transport network

Free weekly e-newsletters

Discover what’s causing a stir in the world of logistics and supply chains


Key Content
  • Digital Magazines
  • Logistics
  • Intralogistics
  • Supply Chain
  • Property
  • Corporate Insight
  • Events News
  • Opinion
Akabo Media
  • About Us
  • Advertising
  • Contact Us
  • Subscribe
  • Free Daily E-Newsletter
  • Free Weekly Top Stories E-Newsletters
  • Free Weekly Supply Chain E-Newsletter
  • Free Weekly Property E-Newsletter
  • Sign up to be notified when we publish a new digital edition
Our Events
  • Sustainable Supply Chain Conference
  • ESG Industrial & Logistics Conference
  • Supply Chain Excellence Awards
  • CiTTi Awards
  • Robotics and Automation Exhibition
  • IntraLogisteX
© 2023 Akabo Media Ltd Registered No 07766641 England | All rights reserved.
Registered Office: Akabo Media, GG.007, Metal Box Factory, 30 Great Guildford St, SE1 0HS
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits.
By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie settingsRejectACCEPT ALL
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
CookieDurationDescription
__cf_bm30 minutesCloudflare set the cookie to support Cloudflare Bot Management.
_zm_chtaid2 hoursZoom sets this cookie to facilitate video conferences via zoom from the website.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga1 year 1 month 4 daysGoogle Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*1 year 1 month 4 daysGoogle Analytics sets this cookie to store and count page views.
_gat_gtag_UA_*1 minuteGoogle Analytics sets this cookie to store a unique user ID.
_gid1 dayGoogle Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
CONSENT2 yearsYouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
OAID1 yearCookie set to record whether the user has opted out of the collection of information by the AdsWizz Service Cookies.
VISITOR_INFO1_LIVE5 months 27 daysYouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
YSCsessionYoutube sets this cookie to track the views of embedded videos on Youtube pages.
yt-remote-connected-devicesneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-idneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::nextIdneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requestsneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
TS018dd1basessionDescription is currently not available.
TS01f92dc5sessionDescription is currently not available.
SAVE & ACCEPT
Powered by CookieYes Logo