Wave or Waveless Fulfilment? Manhattan Associates Order Streaming Gives you Both

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The growth of omni-channel shopping and fulfilment has created a new mission for companies to get closer to the customer.

For example, one home improvement retailer recently announced a $1.2 billion supply chain investment that includes 170 new distribution centres to speed fulfilment and lower distribution costs by getting physically closer to the customer.

But for most retailers, it’s simply not realistic to build separate wholesale/retail and e-commerce hubs in every location. That’s why a WMS solution that can execute both wave and waveless fulfilment, simultaneously, under the same roof is essential. We call it Order Streaming.


Generally, retail and wholesale orders are executed through waves, while online orders are fulfilled through waveless processes to ensure that they meet promised delivery timelines. By utilising a new, common work release engine, Order Streaming enables both at once, in a single facility, making your warehouse more efficient, cost-effective, and adaptive.

When a rush retail order comes in, Order Streaming slots it in to be fulfilled wavelessly to meet your SLAs. If you have a flood of e-commerce orders for the same product, the solution will group them together and recommend a full-case pull from reserve – essentially a mini-wave – saving your team valuable time. By taking a holistic view of work and inventory, this technology is opportunistic in finding ways to increase efficiency and service levels.


From a human perspective, executing wave and waveless orders is also not identical. DC managers and workers, many of whom are used to traditional fulfilment, need time to learn how to implement new processes.

Manhattan’s WMS with Order Streaming allows you to adapt at your own pace – you can set the controls to begin with only a small percentage of waveless fulfilment if you want– and then evaluate the transition at various checkpoints. As your workforce gets more familiar with the new workflows, you can then increase your waveless capacity to meet your growing business needs.

This type of WMS futureproofs your business. Today, a given distribution centre may lean more heavily toward retail or e-commerce. But over time, your business needs and demand mix may change. Manhattan’s WMS with Order Streaming allows you to readjust, scale up or down, and still remain in the same warehouse. No need to outsource e-commerce fulfilment. No need to build separate facilities. Regardless of the situation, your WMS is agile enough to shift with demand.


As omnichannel commerce continues to grow and your fulfilment strategy becomes more complex, you need to have the technology in place that can keep up. Order Streaming’s flexibility, enabling simultaneous wave and waveless fulfilment from the same DC is the answer.

Not only does it optimise efficiency and service levels, it also helps manage both short-term change for your team and the long-term evolution of your business. In other words, a WMS with Order Streaming is intelligent, adaptable and optimal. Just like you.

Manhattan Active Solutions optimise operations for selling, customer service, fulfilment, and distribution to increase revenue and profitability. Together, they enable seamless integration of physical and digital retail, inventory, and distribution across the enterprise — and empower your team to Push Possible®. To learn more, visit us at manh.co.uk or email us at uk@manh.com.



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