Thursday 27th Oct 2016 - Logistics Manager

Asda chooses Clipper Logistics for e-fulfilment


The Asda/George Direct online business has implemented an e-retail system from Clipper Logistics Group.

The two companies have worked together to develop a 24/7 service that will process and distribute orders from the Asda/George Direct sites and deliver goods to customers nationwide.

Clipper has installed several different conveyors for cartons and garments and a double tier mezzanine level to house stock at its Ollerton site where the operation will be run from.

A new warehouse team has been recruited and trained and Clipper’s warehouse management system has been integrated with Asda’s IT systems to support the customer order process.

Ian Stansfield, distribution director at Asda, said: “Clipper has certainly delivered agility matched by ability. Working within very short and demanding timescales, the team has provided Asda with robust solutions for some of our supply chain challenges, and have delivered a high quality and efficient solution for our web-based businesses in both Asda and George. Clipper offers a true supply chain partnership approach and one that we greatly value”.

Sean Fahey, director at Clipper Logistics, added: “We are very proud of our partnership with Asda/George. The Clipper team has taken a complex issue and worked in very tight timeframes, in a true team approach with the customer, to deliver a high quality working solution. As a retail focussed logistics player, we have the knowledge and skills to help retailers optimise their web fulfilment solutions.”

The project was delivered within 16 weeks.