Omni-channel is about delivering a digital transformation of the business with the aim of achieving a seamless customer experience across all channels.
And in the opening session of the Omni-Channel conference in September Gino Goossens, director, omni-channel strategy & innovations at Maplin Electronics, will examine strategies for the future.
In particular, he will consider why business should aim to create a single P&L and a single view of stock by removing existing departmental barriers and encouraging all departments to work towards a single goal; and why innovation, flexibility and continuous integration are the key drivers of omni-channel.
He will emphasise the importance of maintaining focus – it’s all about the sale at the end of the day.
The Omni-Channel Conference takes place at the NEC Hilton Birmingham Metropole on Wednesday 17th September and Thursday 18th September.
Tesco, John Lewis, Boots, Halfords, Shop Direct, and Maplin will all be contributing to the event.
The first day of the conference will have a focus on strategy, infrastructure, and forecasting issues, while the second day will look at returns and reverse logistics, as well as deliveries and the final mile.
For more details visit the web site: www.OmniChannelConference.co.uk