Heavey RF has introduced an eye tracking technology for process analysis and enhancement in the logistics sector.
It says the technology has the potential to transform logistics operations by identifying and analysing ‘operational reality’ through a head mounted monitor and video oculography that evaluates eye movement, capturing first person perspective to give a true measurement of cognitive engagement.
The eye tracking system can be worn by pickers in a warehouse as they carry out their work to capture, in real time, workloads, processes, and responses to situations as well as fixation and distraction points.
The studies are analysed by Heavey RF researchers to identify areas where productivity, accuracy and safety can be improved to reduce operational costs and increase profits.
One company that has worked with Heavey RF with the eye tracking technology is Johnston Logistics. Carl Johnston, head of IT said: “We were a little sceptical at first about what to expect from this technology, but very quickly we realised many areas of our processes that could be refined further due to the wealth of data presented from the eye tracking analysis. This included physical processes as well as potential improvements in health and safety.”
Ronan Clinton, CEO of the Heavey RF Group, said harnessing the potential of eye tracking technology is an exciting development for the logistics sector which relies so heavily on people and streamlined processes.