Eqstra Industrial Equipment has established a new company, HC Forklifts UK, to import and distribute the HC range of fork lifts manufactured by Hangcha, China’s leading forklift truck manufacturer.
Hangcha trucks were previously sold under the Samuk brand in the UK, but Samuk recently moved to a new relationship with Sino-American Zhejiang Maximal Forklift.
Eqstra has recruited Nigel Martin to head the new venture. Martin, who has four years of selling the HC product, is looking for dealers who would like to become involved with the HC brand.
Gary Neubert, CEO of Eqstra Industrial Equipment, said: “We are very impressed with the build-quality of the brand and we understand where it sits in the market place. It is already established in the UK through its previous distributor, so we see this as great opportunity to grow our business in a competitive mature market.”