Dutch brewer Bavaria has signed a shared transport agreement with Heinz and Mars, to move their products across Europe by inland waterways.
The company has said the agreement is a new initiative designed to cut out CO2 emissions, as part of its drive for greater sustainability.
Beer for the UK is currently taken to Rotterdam in 45ft containers aboard river barges. The deal will now see Mars’ confectionary and Heinz’s ketchup share the barge to ensure full loads, reducing the environmental impact of distribution for all three companies.
“There’s no substitute for the natural mineral water we use from the spring under the brewery, so we do everything we can to ensure our beers are sustainable. And that includes the shipping methods,” said UK managing director Mike Teague.