Secrets of success

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Industry leaders will be sharing the secrets of their success when the Extended Supply Chain conference returns to London next month. We look at what’s in store…

How do you develop a cost effective supply chain while at the same time providing unique value to customers? That is the question that will be addressed by Nokia’s senior vice president, smart devices supply chain, Kari Kulojärvi, at the Extended Supply Chain conference which takes place in London in March.

Kulojärvi will also consider how to overcome the challenges facing supply chain operations within the global smart phone sector.

The Extended Supply Chain conference focuses on innovative strategies to realign supply chains for competitive advantage.

One of the factors that has characterised the global economy in recent years has been the level of volatility, driving companies to increase the level of agility in their supply chains. In a key panel discussion, a distinguished group of speakers will examine how supply chains are responding to real demand.

A key element will be structuring a global supply chain that has the right balance of efficiency, agility and responsiveness, where needed, as well as creating cross-functional harmonisation while focusing on customer requirements. Best practice and information sharing will also come under scrutiny.

Dr Janet Godsell of Cranfield University will lead the team in the discussion, Speakers include: Ian Shellard, director of global physical logistics at Rolls-Royce; Liam Gohery, director of global supply chain optimisation and strategic projects at PepsiCo; Roger Staplehurst, vice president strategic supply chain at CSR; and Johan Jemdahl, vice president value chain operations EMEA at Cisco.


One of the most compelling features of the Extended Supply Chain conference is the lessons that can be learnt from leading companies. This year there will be presentations from Lenovo, the personal computer manufacturer; Lego, the toy manufacturer; Travis Perkins, the building materials specialist; and World Duty Free Group.

Sandra Wellet, vice president EMEA global supply chain,at Lenovo, will explain the company’s order fulfilment approach in a session entitled: “Implementing best practice customer experience”. Lenovo has developed a process called “Perfect Order Fulfilment” (POF), implementing new KPIs measuring delivery quality according to customer expectations.

She will also explain how POF data is used to conduct root cause analysis and, where supply chain capability does not meet customer expectations, enhancing capability to enable “perfect orders”.

The challenges and opportunities in building a consumer driven supply chain will be at the core of the presentation from Calum Lewis, operations director at Lego. In particular, he will look at collaboration in practice in the retail supply chain, managing the impact of commercial decisions on demand planning, extracting key information from the sea of data, and improving planning with demand visibility.

Robin Proctor, group supply chain director at Travis Perkins, has entitled his presentation: “Adding rocket fuel to your supply chain journey”.

The supply chain is becoming ever more critical to delivering profitable growth, but, he asks, Are you helping to drive the business strategic agenda or following others?

He will look at the view of supply chain from the boardroom, how can you get more from the scarce resources you have, and ask, are you ready to become the next supply chain director?

Making collaboration and partnerships work will be the focus of the presentation by Dan Curran, head of supply chain at World Duty Free Group. This will examine upstream and downstream collaboration throughout the supply chain, as well as managing short-term supply chain relationships.

A second panel discussion will examine key trends in supply chain over the next decade. It will look at the trend towards near-shoring, technologies to boost your bottom line and the development of greener solutions.

Speakers include: Anne Bruggink, global head of service delivery and operations at RS Components; Chris Poole, global customer service development director at Diageo; Mike Spragg, vice president EMEA at Logility. The session will be moderated by Mike Uskert of Gartner.

Jon Chorley, chief sustainability officer, vice president, supply chain management product strategy at Oracle, will look at the CEO-led supply chain transformation. This will take in: regulatory compliance and supply chain execution; sales and operations planning; service parts supply chain; and working with logistics service providers to deliver a configure-to-order supply chain.

Joaquin Jiménez Krijgsman, global head, supply chain finance at ING, will discuss innovative approaches to supply chain finance.

Mike Spragg, vice president EMEA at Logility, will give a presentation on Leveraging technology to optimise the supply chain.

For consumer-facing organisations in particular there is considerable pressure to improve environmental performance. A presentation from Whitbread will look at how it has enhanced both the economic and environmental performance of its supply chain – and the lessons to be learnt.

Nigel Graham, head of property procurement at Whitbread, and Dominic Burbridge, associate director, business advice at the Carbon Trust, will consider the recommended steps to implementing your own strategy to cut costs and reduce waste.

Streamed workshops

These interactive workshop sessions offer a unique opportunity to come together with peers to share best practice and develop solutions to critical challenges facing the industry as a whole. Delegates can choose from:

1. Supply chain: investment priorities for the short-term.

Companies are starting to invest again in resources and assets, reflecting a recovering economy. Supply Chain executives now need to decide the priority investment areas for the future.
Vikram Singla, business development director, supply chain management at Oracle, will look at supply chain resilience, simplification and “multi-local” operations – just some of the trends being identified by market and industry analysts. Oracle is carrying out research in Europe to investigate the short and medium term requirements of supply chain professionals to enable them to identify appropriate investments. The seminar will present the outcomes of this research.

2. Cost-to-serve analytics as strategic competitive advantage.

Thierry Bruyneel, managing partner at Acorn Systems and B&M, will consider how cost-to-serve insights and supply chain analytics can boost your profitability management; how shared supply chain is a win-win for you and your customers. He will also provide insight into Unilever, Janssen Pharmaceutica and others’ global cost to serve projects.

3. Leadership and skills for the supply chain.

Professor Alan Waller OBE will examine how a supply chain leader can influence and drive board decisions. He will look at the developing profile of supply chain leaders and ask: what are the implications on career development and where do we look for future leaders?

Class leaders- Learn from award winning supply chains

New for 2013: Winning entries from the 2012 European Supply Chain Excellence Awards will share their success stories:

Overall Winner: Danone Baby Nutrition
Danone Baby Nutrition has seen double digit growth in recent years and needed to ensure that its supply chain was able to meet the escalating demands of their customers.
Rebecca Spittle, head of customer supply chain, and Trina Curry, supply chain development manager, will explain how the company implemented a three tier approach; People, Process and Performance: creating an innovative supply chain that is agile, open to change and able to meet the changing demands of the consumer.
They will explore how DBN was able to re-structure its supply chain to meet the demands of growth and increase service levels while reducing customer debt by 50 per cent, reducing cost per pallet by 26 per cent and improving productivity by 30 per cent.

Winner, Automotive, Aerospace and Industrial: JCB
Rapid expansion over recent years had placed pressure on global supply chains, resulting in increased logistics costs and declining operational performance. JCB initiated a structural review of its global supply chain and identified that it required more control, better visibility and total cost management. Joannes Van Osta, group transport and logistics manager, will explain how it went about the review. Shortly after this review, JCB entered into a partnership with a third party provider, which was designed to transform JCB’s inbound supply chain by delivering significant financial, operational and environmental benefits. The results of this partnership were improved governance controls, increased visibility and an end to shortages.

Winner, Contribution to Environmental Improvement, Climate Change: SPAR UK
Spar’s primary initiative was to consolidate and centralise its national chilled and ambient supply chains, while achieving substantial improvements in product availability, freshness, levels of waste and numbers of vehicles traversing the country.
The aim of the scheme was to deliver the strongest and least carbon intensive supply chain in the convenience and wholesale market, making the business more sustainable and future-proofing against rising electricity and fuel costs. Delegates will learn how Spar, in partnership with Oakland International, was able to achieve an 87 per cent saving compared to direct deliveries.

Winner: Logistics Strategy: Everything Everywhere
Everything Everywhere is one of the largest joint ventures in the UK; the first phase of a complete strategic rationalisation and re-alignment of the former supply chains that were supporting T-Mobile UK and Orange UK. Over a period of 12 months, Everything Everywhere completed what is believed to be the largest supply chain consolidation project ever attempted in the telecoms sector, delivered within two years of the joint venture being created. Delegates will learn how EE reallocated over £200m in inventory across three UK sites integrating key IT and ERP systems and all 11 per cent under budget.

Winner: Innovation in Supply Chain Practice: General Mills
General Mills launched a scheme, “Project Together”, to improve container utilisation by devising and implementing a new supply chain solution to consolidate container packing for French and Spanish goods at a single site in Bilbao. In addition to industry leading innovation, the project challenged General Mills to extend its workplace best practice out to its partners to meet more aggressive timelines and achieve sustainable growth.

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