The amount of information available to forecasters is increasing at a relentless pace. More data from more sources can be harvested to … well … perhaps cause more confusion than ever before.
Companies have long recognised the importance of managing by exception. A common analogy is shrinking the haystack and using a magnet to find the needles. One problem today though is that the haystacks of data are growing faster than the ability to sift through them. This abundance of data is more than a mind-numbing factoid.