ASOS cracks down on serial returners

LinkedIn +

ASOS has warned that it will deactivate accounts of customers if it finds they have returned clothes after wearing them.

It has changed its returns offer to give customers 45 days to return items, but has warned that it will be investigating any unusual behaviour when it comes to returns in a bid to remain sustainable.

Customers returning within 28 days will continue to receive original payment refunds and any returns made 29 to 45 days after purchase will be reimbursed onto an ASOS gift voucher.

ASOS notified customers of this change via e-mail on 4 April: “If you return anything within 28 days, we’ll refund you as normal… and after that (up to 45 days), you’ll now get an ASOS gift voucher for the amount you spent.

“We also need to make sure our returns remain sustainable for us and for the environment, so if we notice an unusual pattern, we might investigate and take action,” it said.

The ASOS web site explains that any “unusual pattern of returns activity that doesn’t sit right: eg we suspect someone is actually wearing their purchases and then returning them or ordering and returning loads,” then it may “have to deactivate the account and any associated accounts.”


14 pc sales increase for ASOS

Share this story: