A unique service has been launched as a result of a partnership between logistics company InPost UK and Warner Music Group’s label services division, WMX, that allows fans attending live events to have merchandise purchased at the venue to be delivered to their home address or to a parcel locker.
This service was introduced at the first Oasis concert of the 2025 live tour in Cardiff, and will be available at all dates on the UK leg of the tour.
InPost will operate fan merchandise Drop Shops across all 17 UK ‘Oasis Live ’25’ dates this summer, which will attract over 1.4 million concertgoers in total.
Located at the dedicated fan stores and stadiums in major UK cities, these Drop Shops will allow
fans to ‘shop official merchandise on-site and then send their items to an InPost point or directly to their home’.
This offering, InPost says, enables fans and concertgoers to purchase as much merchandise as they want, giving them the option to drop off their purchases for delivery before they enter the show.
In addition to the introduction of this new service, InPost has been announced as the official merchandise delivery partner for the Oasis Live ’25 e-commerce store, and online customers will be able to have their orders delivered to InPost Lockers or shops if they desire.
FREE: Subscribe to Logistics Manager’s weekly newsletter!
Michael Rouse, international CEO at InPost, commented: “At InPost, we are focused on making delivery easier, more convenient and reliable and this partnership is an exciting example of us doing just that.
“By giving fans more choice over how they shop and receive their tour merchandise, we are enhancing the live event experience while also driving consumer awareness of just how convenient and reliable out-of-home delivery can be.
“This is just the beginning of what we believe is a huge opportunity in the live European entertainment space.”
Bob Workman, general manager of WMX UK and senior vice president for international artist and brand partners at Warner Music Group, added: “As we look to improve how fans engage with artists on tour, partnerships like this play an important role.
“InPost brings unique expertise in last-mile delivery that will enable us to redefine how merchandise is offered at scale while keeping the experience seamless for fans and practical for organisers.”
