App upgrade increases sales by 70 per cent

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Menzies Distribution has seen a 70 per cent increase in the number of transactions being made using its smartphone app, the i-Menzies app, following its recent upgrade.

Released in mid-August, the updated app allows retailers to manage both magazine and newspaper orders.

Menzies said that after a week of its launch, sales rose to 9,020, from 5,278.

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