Fashion retailer H&M is supporting Maersk’s carbon-neutral shipping product, the company has revealed, saying: “It is important to the H&M Group that tangible steps towards the decarbonisation of ocean shipping are taken.”
Maersk is using a biofuel-blend that comes from waste cooking oil.
Chief operating officer Helena Helmersson said: “Our high ambition to become climate positive by 2040 requires cooperation and engagement from all parties in the supply chain. We want to use our size to be a force for good and enable scaling innovative solutions, such as the carbon neutral ocean product, for a greener commercial transport,”
H&M is also participating in the Pathways Coalition with Scania, Siemens and E.ON which is working on fossil free commercial heavy transport by 2050, through smarter logistics, electrification of vehicles or biofuels.
In June 2019, the coalition released its latest report, evaluating the real opportunities for companies to shift heavy transports to fossil-free options within Sweden.